Do Discount Programs really save merchants money?
Yes! Signage lets your customers know there is a built-in cash discount on every item. The program is best understood as an alternative to a standard price increase. It allows your company the opportunity to issue the cash discount program that gives customers a choice to save or pay the item(s) non-cash price for the convenience of using a bankcard. The cost to each customer who does not pay with cash or in some cases debit cards, is minimal compared to the cumulative costs to the merchant.
- $10 item may incur a .40 fee to the customer
- $10 item multiplied by 1000 monthly transactions could be $300 to $400 to the merchant
That's thousands of dollars your business could save annually!